The Business & Finance Fair will be promoted countywide as a must for all serious seekers of graduate positions commencing in 2012, immediate graduate vacancies, summer internships and placement opportunities.

Our Target Audience:

Students from the two Sheffield universities will make up the largest proportion of visitors but you can also expect to meet with students from other higher education institutions in Yorkshire.

Publicity Channels

The following publicity channels ensure that we are able to effectively promote this Fair to our target audiences:

Students at The University of Sheffield and Sheffield Hallam University

• Emails to all final year and undergraduate students.
• Specific departmental emails highlighting employers that are targeting final year and undergraduate students per department.
• Circulation of posters and flyers on all campuses, including large-format posters in the Students Union buildings.
• Promotion of the Fair across departmental plasma screens, screensavers, computer pop-up's and portal sites.
• Advertisements in the Students Union Newspapers.
• Announcements in the Students Union What's On Guides.
• Publicity banners in high-traffic areas on campus.
• Web banners on the careers service websites and Students Union websites.

Students at institutions throughout Yorkshire and beyond

• Distribution of posters, flyers and email text to every university in the region
• Promotion of the Fair across university discussion lists
• Promotion of the Fair across social networking sites, e.g. facebook, twitter
• A targetted facebook advertising campaign, aimed at students in the Yorkshire region.
• Web listings on prospects.ac.uk, grb.co.uk, gradcracker.co.uk etc.
• A targetted advertising campaign on graduatesyorkshire.co.uk

Graduates  

• Promotion through the University of Sheffield and Sheffield Hallam University Alumni.
• A targetted poster campaign using Sheffield Supertram.
• A targetted facebook advertising campaign, aimed at graduates in the Yorkshire region.
• Web listings on prospects.ac.uk, grb.co.uk, gradcracker.co.uk etc.
• A targetted advertising campaign on graduatesyorkshire.co.uk
• A press release will also be distributed to local and regional newspapers.

Promote the fair on your website

You can help us to promote the Fair by placing a web banner or button on your website, highlighting your attendance at this event and informing potential applicants of where they can meet representatives from your organisation.  
Marketing materials will be available shortly