Spring into Jobs Fair

Promotion & Publicity

Spring into Jobs will be promoted as a must for all serious seekers of graduate positions commencing in 2011, immediate graduate vacancies, summer internships and placement opportunities.

Our Target Audience:

Final year undergraduate and postgraduate students from the two Sheffield universities will make up the largest proportion of visitors; you can also expect to meet with graduates and students in earlier years of study looking for internship and placement positions.

Publicity Channels

The following publicity channels ensure that we are able to effectively promote this Fair to our target audiences:

Sheffield Students

  • Emails to all final year and undergraduate students.
  • Specific departmental emails highlighting employers that are targeting final year and undergraduate students per department.
  • Circulation of posters and flyers on all campuses, including large-format posters in the Students Union buildings.
  • Promotion of the Fair across departmental plasma screens, screensavers, computer pop-up's and portal sites.
  • Advertisements in the Students Union Newspapers.
  • Announcements in the Students Union What's On Guides.
  • Publicity banners in high-traffic areas on campus.
  • Web banners on the careers service websites and Students Union websites.
  • A targetted facebook advertising campaign, aimed at Sheffield students.

Other Students

  • Distribution of posters, flyers and email text to every university in the region
  • Promotion of the Fair across university discussion lists
  • Promotion of the Fair across social networking sites, e.g. facebook, twitter
  • Advertisments in Prospect Finalist, which is distributed to every university.
  • Web listings on prospects.ac.uk, milkround.com, gradcracker.co.uk etc.
  • A targetted advertising campaign on graduatesyorkshire.co.uk

Graduates

  • Promotion through the University of Sheffield and Sheffield Hallam University Alumni.
  • A targetted poster campaign using Sheffield Supertram.
  • A targetted facebook advertising campaign, aimed at graduates in the Yorkshire region.
  • Advertisments in Prospect Finalist, which is distributed to every university.
  • Advertisments in Exposed, the ultimate listings guide for South Yorkshire, distributing 35,000 copies a month.
  • Web listings on prospects.ac.uk, milkround.com, gradcracker.co.uk etc.
  • A targetted advertising campaign on graduatesyorkshire.co.uk
  • A press release will also be distributed to local and regional newspapers.

Here are some of the publicity vehicles used in 2010.

2010 - Forge Press Advert
Forge Press Advert

2010 - Student Union Web Promotion
Students Union Website

2010 - graduatesyorkshire advertising campaign
www.graduatesyorkshire.co.uk

Facebook
You can find us on facebook

2010 - tram advertising campaign
Sheffield Supertram